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Will the site generate new business?

It would be unrealistic to expect the mere existence of the site to generate business on its own, although many people still believe this will happen. There are probably plenty of other web sites out there doing similar things and search engines are not going to send customers to you unless your site is generating a lot of interest in other ways.

Sites have to be promoted one way or another to get new visitors. There are various ways of generating traffic for you site some of which involve on line activities but many are real world. What a site really does is make it easier for customers to take that first step to finding out more about what you are offering.

This means that adverts in printed directories (or any other form of advert or flyer) can easily prompt someone to type in your web site address and have a look. Without that they may have to phone or visit your location which may be inconvenient. Since a web site is running all the time, it can continue even out of working hours.

Sites can also be used to project the image of your organisation. If you have a clear objective and have considered who your target audience is, your site can help to convince and convert more site visitors to become customers or clients.

Ideally the site will be a new way for people to discover what you do and getting the site high in search results is usually a long term objective, but initially it is more reliable to look at how the site can enhance your current marketing activities. Every industry and company has its differences which we can explore together to find unique ways that your site can generate new business.

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