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How will you attract people to your site?

Put your web address on anything and everything you produce from compliment slips and business cards upwards. Tell people your url whenever you verbally give them you address or phone number. Include your url whenever your company is listed on anything such as an attendee list or if you present at an event.

Give people a reason to visit and revisit your site. Make it useful. One way to do this is to have a links page where you have links to other relevant websites. This has several effects, people will bookmark your site, some may even link to you from their websites. Search engines like Google really like websites that are linked to by other sites.

Update your pages regularly. Consider writing a blog. This does not have to be much effort. You probably already digest a lot of press in your field and could easily write a paragraph each week on something you have read. Show your expertise in the field. Be a pundit.

Add an rss feed on your site. This allows you to have changing content such as news headlines that show up on your website. There are lots of websites which publish their information as rss feeds. You can find ones that are relevant to your industry. Alternatively you can create your own feed by finding on-line articles and bookmarking them. The rest can happen automatically.

Run a mailing list. Provide subscribe and unsubscribe buttons on your website. Use material from your blog or interesting rss feeds to make an interesting news letter which you can send out quarterly. Just remind people you exist so they think of you first when they need your service.

The more your site can give to people out on the internet, the more people will come to your site.

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